How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make money, you'll need a site. That site must be well written, particularly if you're hoping it will bring in money. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A great copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Naturally, not all copywriters are created equal. Some of them are crazily gifted. Some simply wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Here is how you can tell the difference.
Does the copywriter have a site of his or her own? Any copywriter that wants to write web copy must have a website that houses their biography, their resume, some samples and whatever else they feel the need to share. If they don't have a site of their own, how can they assist you with yours? Take note of the copy used on this web site also. If you notice lots of grammar and spelling errors, this is a terrible sign.
How favorably do you react as you are reading the copywriter's own copy? This involves more than just finding errors in grammar and syntax. Do you have any kind of emotional reaction to the copy on the web site? Does it make you like the the copywriter? Does it make you feel like you want to find out more about the writer and go on reading? Does it make you feel like you want to hire that writer straightaway? Does the copy make you want to run the other way? Does the copy push you to be angry? All of these are important responses and you should take note of them.
Inquire into the copywriter's background a little. Look for reviews on unbiased web sites and online forums. It is likely that the only reviews on the copywriter's website are going to be positive ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer for references also. You have to actually contact each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a particular try these out area. If the writing reads like a revamped Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You ought to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.